Northbound, Southbound and Tolls
Last week I was at the Golden Gate bridge in San Francisco, California. Staring at the pylons of this architectural wonder I marveled how the span supported around... Read More »
View ArticleIt’s About the Process Not the System
I recently came across this great post by Jonathan Block on the Sirius Decisions blog. He hits the nail on the head with his comments on maintaining the... Read More »
View ArticleData Flexibility: To Range or Not to Range
We’ve all heard the term segmentation and that most companies segment their lists using various demographics such as industry vertical, company type (B2B or B2C), size of company... Read More »
View ArticleIs Your Email List Permission Based?
Spam email converts at a whopping .00000008% or gets 1 response for every 12.5 million emails. According to Tech Radar while spammers still make money off this conversion... Read More »
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